If your delivery revenue runs through aggregators only, you are effectively renting your own customers. A restaurant doing Rs 500,000/month in delivery can lose Rs 150,000+ to platform fees — money that should cover ingredients, rent, or staff.
Own your ordering channel
The fix is not abandoning aggregators overnight — it is building a direct channel you control: a branded website with online ordering, WhatsApp ordering, and repeat customers who save your number. EatsDesk generates your restaurant website and connects orders straight to POS and kitchen.
Three steps to shift volume direct
- Put your website link on bags, receipts, and Instagram bio
- Offer a small incentive for first direct order (free drink, 5% off)
- Use WhatsApp AI receptionist to take orders 24/7 when staff are busy
- Track which customers came direct vs aggregator in your CRM
What customers expect from direct ordering
They want a fast mobile menu, clear prices, modifiers (extra cheese, drinks), and order tracking. EatsDesk storefronts include cart, checkout, delivery zones, and live order status — the same experience they get on apps, without the commission.