Acquiring a new delivery customer costs marketing money. Getting the same person to order again costs a WhatsApp message. Restaurant CRM starts with knowing who ordered, what they bought, and when they last came back.
Data you should capture automatically
- Name and phone on every delivery and website order
- Order history and average ticket size
- Favourite items and modifiers
- Last order date (for win-back campaigns)
- Delivery addresses for faster reorder
Simple win-back playbook
Export customers who have not ordered in 14 days. Send a personal WhatsApp with a limited deal. Measure return rate. EatsDesk customer records sync from POS and storefront — no manual spreadsheet merges.